If you want to know how to test what works in social media, the Office for National Statistics have put together one of the best pieces I’ve seen on the topic. Continue reading
This is the third in a series of posts introducing HTML. The first part tackled making a ‘Tweet this’ link in a blog post, and the second introduced Twitter’s Web Intents sort-of-API. If you haven’t read those, you might find it easier to start there.
You can also get all four tutorials in a small ebook.
- How to: embed images in ‘tweet this’ links
- “Adding an image to a tweet can make a big difference in terms of how many times it is retweeted”
Stage 3: Adding an embedded image to a ‘Tweet this’ tweet
It’s widely known in the news industry that adding an image to a tweet can make a big difference in terms of how many times that tweet is retweeted. In fact, Twitter say it’s the single biggest factor.
But adding an image to a ‘tweet this’ link isn’t as easy as you might expect.
The obvious way to do this, for example, would be to add an image link to your tweet – but Twitter will show that as a link, not an image.
Unless you use a particular type of image URL.
Finding the right Twitter image URL
This particular image URL is one generated by Twitter itself, after someone has tweeted the image.
Assuming no one has already done so, then, you’ll need to start by tweeting the image yourself.
Once you’ve done that, open the tweet. You can normally do this by clicking on the date or time next to it (for example “Jan 27” or “1d” or “2h”).
The tweet URL will look something like
It is important to note that this image has two URLs. One begins with
pbs.twimg.com and another begins with
pic.twitter.com. Only the second will be embedded when tweeted – this is the one you need.
If you right-click on the image, for example, to ‘Copy image URL’ you will get the wrong type of URL – the one beginning with
pbs.twimg.com. Do not copy that link
Instead, while still on the tweet page, you need to click again on the image. This should bring up the tweet once more – only this time with the
pic.twitter.com URL visible. Copy this link to use later.
If you cannot see the pic.twitter URL then try right-clicking on the tweet and selecting View source (or similar). Use CTRL+F to search for pic.twitter and you should be able to find the URL there.
Adding your image URL to the ‘tweet this’ link
From this point you can just follow the steps in the first post in this series only making sure to add the pic.twitter URL in the
text= parameter along with any quote – and a space of course.
But I’ll recap them quickly here:
1. Create a URL beginning
https://twitter.com/intent/tweet?text= and add whatever text you want to appear in the tweet at the end of this URL. Then include a space and the link to the image that you copied.
2. Press Enter. A Twitter box should appear in the browser with the text you specified, and the link too. (Make sure you’re logged in)
3. The URL will have changed slightly, to replace spaces and other awkward characters. Copy that URL.
4. In your post, switch to HTML (Text) view and link a relevant phrase (like ‘Tweet this image’) by putting
<a href="` - then your URL - then `" target="_blank" rel="noopener noreferrer"> before it, and
</a> after it.
5. Preview the post and test the new link.
If you have any problems go back through the previous post’s more detailed instructions.
A good place to put your ‘Tweet this image’ link is in the caption to the image itself. You can see an example of this above, or on this post.
In the final part of this series of tutorials I’ll be covering how to style your ‘tweet this’ links so they stand out more – and learn about CSS in the process.
This is the second in a series of tutorials introducing HTML, CSS and APIs. You should probably start with the first one, here.
You can also get all four tutorials in a small ebook.
- “An API makes it easier for computer scripts to communicate with each other, and automate actions”
- How-to: learn about APIs while making tweetable quotes
In the previous post I outlined how to create a ‘Tweet this’ link using HTML to open a new Twitter window containing any text you liked. In this post I’ll outline how to add links, hashtags and @names to that tweet – and along the way find out a bit about APIs. Continue reading
— Sarah Hartley (@foodiesarah) July 3, 2014
What happens when people comment on your blog – but it’s not on your blog?
More often than not people now comment on a blog post by tweeting – essentially microblogging – their response.
Those comments can be valuable – but they’re lost to anyone reading the original post and, indeed, yourself, unless you can later find it through search.
In ye olde days of blogging, blogged responses could be automatically added to your comments section via pingbacks. But microblogged responses don’t qualify for pingbacks.
So why not add them manually: embed those tweets at the end of your article by pasting the link to the tweet. WordPress will automatically turn that link into an embedded tweet.
You can then subhead those embedded tweets as ‘Comments‘, or add an ‘UPDATE‘.
For two examples see the end of this post on Curation, aggregation and why news organisations can’t be ‘the next LinkedIn’. Or this post on capitalisation in UK headlines, updated with a response from Guardian Style:
A version of this post originally appeared on Help Me Investigate Welfare.
Every so often on Help Me Investigate we compile a list* of people on Twitter to follow on particular issues. Here’s how we do it:
1. Search Twitter biographies only
The quickest way to kick off your Twitter list is to search Twitter biographies for users who mention the areas you’re interested in.
Increasingly, when journalists now write headlines for the web or for social media, they specify the medium or format involved. They shout VIDEO and AUDIO in caps at the start of the tweet or post; MAPPED or INFOGRAPHIC; INTERVIEW or LIVEBLOG.
Sometimes the medium or format is implied more subtly, with a call to action: we urge users to ‘Watch’, ‘See’ and ‘Listen’. But we also invite them to ‘Join’, ‘Meet’ and ‘Find out’.
Users choose the medium as well as the message
Why do we do this? Part of it is that we recognise that the medium is something special; that users often make a choice based on the medium itself.
But I think putting the medium/format front and centre is about more than just user preference: it’s about abundance and scarcity. Continue reading
“We want to build the next LinkedIn, the next Gilt [a US commerce site], the next Facebook,”
Platforms came up at the BBC ‘Revival of Local Journalism‘ event last week too. Why weren’t regional newspaper publishers doing more to become ‘platforms’ for their local communities? Continue reading
In the third and final post of this series Patrick Scott had a look at the click-through rate (CTR) of some famous individual Twitter users and found that those who do best tend to be political.
In the first post of this series we saw that regional newspapers that tend to do well on Twitter follow a larger proportion of people relative to the number of people following them.
Conversely, in the second post of the series we saw that this ratio of followers to followed is less significant for magazines. The successful magazine accounts tended to be more personable than personal and gave their followers a clear engagement pathway to go down.
In this post we will see that, like the regional newspapers, famous individuals with a higher CTR tend to have a better followers to followed ratio, although there are a couple of notable exceptions to this. Continue reading
In a previous post, we saw that some regional newspapers do a lot better than others in terms of their Twitter click-through rate. Johnston Press titles, The Northampton Chronicle and Echo, The Scotsman and The Lancashire Evening Post tended to perform the best out of the 10 newspapers that we looked at in this regard.
The Online Journalism Blog talked to Mark Woodward, head of websites at Johnston Press, about the findings and about how Johnston Press sees Twitter as a whole.
How Johnston Press adapted to Twitter
The need to adapt to the evolving digital landscape is very important for regional newspapers as they attempt to reduce the well documented decline in readership.
A large part of this adaptation is concerned with the growth of social media and the ways that this can be used to drive traffic to a news site.
Out of all the papers analysed in the original post, the Johnston Press titles seemed to be doing this best.
Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.
When analysing the engagement on the Twitter accounts of regional newspapers we saw that one of the key factors was how conversational the newspaper was with its followers. But does this still apply when dealing with national publications? Continue reading