Last year I decided to require my students to submit analytics as part of all their online journalism work. One of the tools that I recommended was Twittercounter.
The free version of Twittercounter does something very simple: it shows you a chart comparing two of three metrics: your followers, your volume of tweets, or the number of people you are following.
It’s not completely accurate, but its simplicity does something very important: it focuses your attention on whether your use of social media has any impact, on one metric at least: the size of your audience.
Of course followers is only one metric – I’ll write in a future post about other metrics and other ways of measuring those – but the ease with which Twittercounter works makes it as good a place as any for aspiring students to begin exploring the importance of measurement in modern journalism.
By way of example, here are 11 charts which show how a simple tool like Twittercounter can illustrate what you’re going right as a journalist – and where you can improve. Continue reading