When it comes to news websites’ referral traffic, Google beats Facebook hands-down, with the search giant accounting for 40% compared to Facebook’s 26%. And yet hyperlocals, says publisher John Guinn, are making it harder for people to find them by not making the most of four simple SEO settings. In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to improve their SEO. Continue reading
LiveCity is a new data-driven project from Le Parisien that aims to bring together a range of public data sources to serve audiences across its webpages and apps. In a guest post for OJB, Project Director Stanislas de Livonnière, spoke to Steve Carufel about the challenge of aggregating one city’s dispersed open and live data feeds into a single set of dashboards and widgets that could be integrated into the outlet’s website and apps.