#Patricia started shyly trending in Mexico on Wednesday, October 21st, when it was simply one more tropical storm in the 2015 Pacific hurricane season.
By the end of the day it was 49th on the list of Twitter trending topics among Mexican users – who like many people around the world were busy celebrating #BackToTheFutureDay.
In the days that followed, however, the storm evolved into a terrifying category 5 hurricane that hit Mexico late on Friday, October 23, generating all kinds of interest, as the following graph from Google Trends shows:
Google search for terms linked to Patricia in Spanish: tropical storm (blue) and hurricane (red). Info: Google Trends.
These are some of the highlights of what happened on social media during the hurricane days: Continue reading →
How do you reach an audience which is consuming more content on mobile than desktop – and at different schedules to the traditional print model? At Monetising Media last week industry leaders shared their concerns and strategies for succeeding on mobile without losing quality and content. Maria Crosas Batista sums up some of the key takeaways:
Product rather than platform: Lee Wilkinson, Hearst Magazines International
Someone, somewhere, ought to be doing some research on the increasing use of the colon in news article headlines online. That simple character has already become the go-to option when it comes to fixing your headline for search engine optimisation (SEO).
One of the ‘rules’ of SEO is to make sure you get key words in your headline. A second rule is to try to get those words at the front of your headline.
The list already boasts journalists from some of the leading data journalism projects in Latin America
A new data journalism mailing list for Spanish speakers has been launched by The National Institute for Computer-Assisted Reporting (NICAR) and its parent organisation, Investigative Reporters and Editors (IRE), reports Barbara Maseda.
NICAR-ESP-L, as it is called, seeks to be the Spanish version of NICAR-L, a mailing list in English that has been active for over 20 years. Continue reading →