Monthly Archives: October 2015

The passing of Hurricane Patricia through Mexico – as told by hashtags

#Patricia started shyly trending in Mexico on Wednesday, October 21st, when it was simply one more tropical storm in the 2015 Pacific hurricane season.

By the end of the day it was 49th on the list of Twitter trending topics among Mexican users – who like many people around the world were busy celebrating #BackToTheFutureDay.

In the days that followed, however, the storm evolved into a terrifying category 5 hurricane that hit Mexico late on Friday, October 23, generating all kinds of interest, as the following graph from Google Trends shows:

hurricane patricia google trends - Spanish

Google search for terms linked to Patricia in Spanish: tropical storm (blue) and hurricane (red). Info: Google Trends.

These are some of the highlights of what happened on social media during the hurricane days: Continue reading

Advertisements

17 takeaways on mobile publishing from Monetising Media 2015

mobile desktop timeHow do you reach an audience which is consuming more content on mobile than desktop – and at different schedules to the traditional print model? At Monetising Media last week industry leaders shared their concerns and strategies for succeeding on mobile without losing quality and content. Maria Crosas Batista sums up some of the key takeaways:

Product rather than platform: Lee Wilkinson, Hearst Magazines International

Lee Wilkinson bets on product rather than platform:

“If your audience is the core of a product strategy you are more likely to engage and reach them when your content is out there.”

Continue reading

SEO in headlines: how the colon became king

Mediterranean migrant deaths EU has moral duty to act

Someone, somewhere, ought to be doing some research on the increasing use of the colon in news article headlines online. That simple character has already become the go-to option when it comes to fixing your headline for search engine optimisation (SEO).

One of the ‘rules’ of SEO is to make sure you get key words in your headline. A second rule is to try to get those words at the front of your headline.

The colon allows you to do both.

Here are just a few examples: Continue reading

Metrics and the media: we can measure it – but can we manage it?

Today I will be chairing the ‘Data Strategy’ track of talks at the Monetising Media conference: individuals in every part of the industry talking about how metrics now inform not just content strategy but revenue, advertising, and customer relations.

As I introduce the day I will be thinking about two pieces of data in particular: research by the Tow Center’s Caitlin Petre into the use of Chartbeat; and Checking, Sharing, Clicking and Linking, a piece of research into consumption. Continue reading

How to: convert XML or JSON into spreadsheets using Open Refine

curly brackets

Curly brackets pattern by Dan McCullough

One of the most useful applications of the data cleaning tool Open Refine (formerly Google Refine) is converting XML and JSON files into spreadsheets that you can interrogate in Excel.

Surprisingly, I’ve never blogged about it. Until now. Continue reading

NICAR launches list for Spanish speaking journalists

Screenshots of La Nacion, ICIJ

The list already boasts journalists from some of the leading data journalism projects in Latin America

A new data journalism mailing list for Spanish speakers has been launched by The National Institute for Computer-Assisted Reporting (NICAR) and its parent organisation, Investigative Reporters and Editors (IRE), reports Barbara Maseda.

NICAR-ESP-L, as it is called, seeks to be the Spanish version of NICAR-L, a mailing list in English that has been active for over 20 years. Continue reading