Tag Archives: gawker

Metrics and the media: we can measure it – but can we manage it?

Today I will be chairing the ‘Data Strategy’ track of talks at the Monetising Media conference: individuals in every part of the industry talking about how metrics now inform not just content strategy but revenue, advertising, and customer relations.

As I introduce the day I will be thinking about two pieces of data in particular: research by the Tow Center’s Caitlin Petre into the use of Chartbeat; and Checking, Sharing, Clicking and Linking, a piece of research into consumption. Continue reading

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The DailyMail.com content farm, pride vs cynicism, and 3 things that could happen next

Let's Get Married by Yew Wei Tan

Image by Yew Wei Tan

James King’s account of a year “ripping off the web” at DailyMail.com is the latest in an ongoing drip-drip of uncomfortable revelations about how publishers and broadcasters do their work.

The media may have been the Fourth Estate; but blogs have been performing their role as ‘Estate 4.5′ (as Jane Singer put it) for some time now, opening up publishers, journalists’ and editors’ working practices to public scrutiny on a regular basis.

Two things strike me about King’s account, however.

The Brits are coming

The first is to wonder whether a young UK journalist would ever have written the story that King did. Or, perhaps, why none ever has. Continue reading

Where chasing traffic meets “important” journalism: Gawker’s experiment

Nieman reports on a fascinating experiment in traffic-chasing content from Gawker which provides all sorts of insights into just how valuable that content is, and where it sits in the wider editorial mix. Here’s what they did:

“Each day for two weeks, a [different] single staff writer would be assigned “traffic-whoring duty.”” Continue reading

72 SEO-chasing headlines to (mostly) laugh at today

From here. More in the next post…

  1. Send in Your Stories About the World’s Worst Roommate
  2. Here’s a Young Jon Stewart, Moshing at a Dead Kennedys Show (Update: Probably Not)
  3. How Old Does Google Think You Are?
  4. Yes, This Is a Picture of Terry Richardson Fucking (Someone Who Looks Like Juliette Lewis) [Update]
  5. That’s Not Juliette Lewis Getting Boned by Terry Richardson, Juliette Lewis’s Publicist Says Continue reading