Tag Archives: analytics

How to: analyse your Twitter or Facebook analytics for the best days or times to post

Twitter’s analytics service is a useful tool for journalists to understand which tweets are having the biggest impact. The dashboard at analytics.twitter.com provides a general overview under tabs like ‘tweets’ and ‘audiences’, and you can download raw data for any period then sort it in a spreadsheet to see which tweets performed best against a range of metrics.

However, if you want to perform any deeper analysis, such as finding out which days are best for tweeting or which times perform best — you’ll need to get stuck in. Here’s how to do it. Continue reading

Snapchat for journalists (part 4): sharing and measuring your story

In the previous parts of this series I covered different types of stories, tools, and thinking about narrative. In this extract from the ebook Snapchat for Journalists I cover the practicalities of storing, sharing and measuring your Snapchat stories.

Snapchat book cover

You can read more in the ebook (also available in the Kindle Store)

Sharing your Snapchat Story

Each snap in a story only lasts for 24 hours, so it’s worth making sure you share them as early as possible, and regularly before they have finished.

You cannot share a link to your Snapchat story: people need to be following you on Snapchat and checking it for notifications. Whenever you add a new snap to your story, they will receive a subtle notification within Snapchat.

To share it you have a number of options: Continue reading

What they said: analytics, bots and devices

When you see a complex issue summed up in a few tweets, it’s worth saving. So I’m doing just that below: via Rasmus Kleis Nielsen, Mary Hamilton, Neil Thackray and Steffen Konrath.

Continue reading

Metrics and the media: we can measure it – but can we manage it?

Today I will be chairing the ‘Data Strategy’ track of talks at the Monetising Media conference: individuals in every part of the industry talking about how metrics now inform not just content strategy but revenue, advertising, and customer relations.

As I introduce the day I will be thinking about two pieces of data in particular: research by the Tow Center’s Caitlin Petre into the use of Chartbeat; and Checking, Sharing, Clicking and Linking, a piece of research into consumption. Continue reading

Tips on choosing the right Twitter hashtag: a tale of 5 hashtags

brumvote related tags

What do you do when you’ve been using a hashtag for some time and another one comes along with the potential to be more popular? Do you jump on board – or do you stick with the hashtag you’ve built up? How do you measure the best hashtag to use for your work?

That’s the question that a team of my undergraduate journalism students at Birmingham City University faced last month. And here’s how they addressed it. 

First, some background: in February this year the students launched their election coverage under the hashtag #brumvote.

The hashtag worked well – it took in everything from BuzzFeed-style listicles to hustings liveblogs and data-driven analysis of local MPs’ expenses and voting patterns.

Then last month a similar hashtag appeared: the BBC launched their own youth-targeting election project, with the hashtag #brumvotes.

At this point the students faced 3 choices:

  1. Keep using the #brumvote hashtag
  2. Adopt the new #brumvotes hashtag
  3. Use both

Changing hashtag would involve changing dozens of posts from previous coverage, but would the clout of the BBC mean missing out on a potentially more successful hashtag? Continue reading

Thinking of doing your student project online? Here are 5 mistakes to avoid

Journalism courses often expect students to spend a large part of their final year or semester producing an independent project. Here, for those about to embark on such a project online, or putting together a proposal for one, I list some common pitfalls to watch out for… Continue reading