Twitter’s analytics service is a useful tool for journalists to understand which tweets are having the biggest impact. The dashboard at analytics.twitter.com provides a general overview under tabs like ‘tweets’ and ‘audiences’, and you can download raw data for any period then sort it in a spreadsheet to see which tweets performed best against a range of metrics.
However, if you want to perform any deeper analysis, such as finding out which days are best for tweeting or which times perform best — you’ll need to get stuck in. Here’s how to do it. Continue reading →
You can read more in the ebook (also available in the Kindle Store)
Sharing your Snapchat Story
Each snap in a story only lasts for 24 hours, so it’s worth making sure you share them as early as possible, and regularly before they have finished.
You cannot share a link to your Snapchat story: people need to be following you on Snapchat and checking it for notifications. Whenever you add a new snap to your story, they will receive a subtle notification within Snapchat.
What do you do when you’ve been using a hashtag for some time and another one comes along with the potential to be more popular? Do you jump on board – or do you stick with the hashtag you’ve built up? How do you measure the best hashtag to use for your work?
Journalism courses often expect students to spend a large part of their final year or semester producing an independent project. Here, for those about to embark on such a project online, or putting together a proposal for one, I list some common pitfalls to watch out for… Continue reading →