My ebook Snapchat for Journalists is now available in Spanish: Snapchat para periodistas.
The new translation also includes specific examples from Spanish language media and journalists using the platform.
A Spanish language blog post by Barbara Maseda, with more details about the translation, can be found here.
Barbara has also translated two of my other books into Spanish: Periodismo de datos: Un golpe rápido (Data Journalism Heist) and Excel para periodistas (Excel for Journalists)
¿Cómo producir contenido noticioso para Snapchat? ¿Es posible calcular estadísticas de audiencia? ¿Qué sentido tiene invertir recursos y tiempo en producir contenido que va a desaparecer en 24 horas? Estas y otras preguntas aparecen respondidas en “Snapchat para periodistas”, una guía que detalla cada uno de los recursos de esta red social y cómo aprovecharlos en estrategias de publicación.
El libro, escrito por el periodista y profesor británico Paul Bradshaw, incluye muchos ejemplos de las cuentas de Snapchat de medios de Estados Unidos y Reino Unido, como el Huffington Post, la BBC, The New Yorker, CBS, Fusion y Mashable, entre otros.
La traducción al español incluye algunas capturas de pantalla de canales de medios latinoamericanos, además de las del original. Aunque el uso de Snapchat no está tan extendido en redacciones de habla hispana, hay algunos medios que mantienen cuentas, como Perú 21 y Todo Noticias (Argentina).
Además de ilustrar buenas prácticas, los ejemplos también documentan una parte de la historia de los usos de la plataforma –que puede ser útil especialmente para quienes no lleven mucho tiempo usándola.
El texto cubre todas las opciones técnicas (grabación de video y sonido, edición de texto, uso de lápices y filtros, etc.); estrategias de producción y diseño narrativo; almacenamiento de estadísticas de audiencia; algunos consejos útiles para construir una red de amigos; y otras funcionalidades más sofisticadas para usuarios avanzados.
Paul Bradshaw es autor de varios libros sobre periodismo, incluyendo otros dos disponibles en español: “Excel para periodistas” y “Periodismo de datos: un golpe rápido”.
In the previous parts of this series I covered different types of stories, tools, and thinking about narrative. In this extract from the ebook Snapchat for Journalists I cover the practicalities of storing, sharing and measuring your Snapchat stories.
You can read more in the ebook (also available in the Kindle Store)
Each snap in a story only lasts for 24 hours, so it’s worth making sure you share them as early as possible, and regularly before they have finished.
You cannot share a link to your Snapchat story: people need to be following you on Snapchat and checking it for notifications. Whenever you add a new snap to your story, they will receive a subtle notification within Snapchat.
To share it you have a number of options: Continue reading
In the first and second parts in this series I covered different types of stories and the different tools in Snapchat. In this extract from the ebook Snapchat for Journalists I cover narrative techniques in Snapchat, including the importance of variety and thinking about beginnings, middles and endings.
You can find more tips and examples in this ebook (also available in the Kindle Store)
The best stories tend to mix both images and video, have more than one person, and employ a range of different techniques.
Just as you wouldn’t write a news story which employed a quote-quote-quote structure (you might instead choose fact-quote-background), stories are more engaging when you switch from one type of content to another.
One technique, for example, is to use a still image with a caption to introduce a speaker, before moving on to a video clip of that speaker. Continue reading
In a previous post I covered the different types of stories that work well for news organisations on Snapchat. In this second extract from the ebook Snapchat for Journalists I go into more detail on how to use particular tools: the pencil, stickers, and filters
You can read a lot more about Snapchat in this ebook (also available in the Kindle store)
Aside from captions you can also illustrate images and video with filters, pencil annotations and stickers.
The pencil tool can be used by tapping the pencil icon in the upper right corner after taking your image or video snap. This will open up a slider which you can use to choose your pencil colour (to get black you will need to drag your finger past the slider and all the way to the bottom right of the screen; to get white drag your finger from the slider to the upper left corner of the screen).
The pencil can be used in a number of ways but common techniques include:
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