Well here’s an update: not only is that infrastructure now a reality, but it has become much more complex. And as these tools have become more widely adopted it has shifted the focus on information management from the institution to the individual journalist. Continue reading
Twitter’s analytics service is a useful tool for journalists to understand which tweets are having the biggest impact. The dashboard at analytics.twitter.com provides a general overview under tabs like ‘tweets’ and ‘audiences’, and you can download raw data for any period then sort it in a spreadsheet to see which tweets performed best against a range of metrics.
However, if you want to perform any deeper analysis, such as finding out which days are best for tweeting or which times perform best — you’ll need to get stuck in. Here’s how to do it. Continue reading
When a journalist gets their first job, or switches role to a new area or specialism, they need to quickly work out where to find useful leads. This often involves the use of feeds, email alerts, and social networks. In this post I’m going to explain a range of search techniques for finding useful sources across a range of platforms. Continue reading
As the UK worked through the aftermath of the vote to leave the European Union, Tom Steinberg found himself frustrated. “I am actively searching through Facebook for people celebrating the Brexit leave victory,” he wrote. But to no avail. He called on his friends in the technology industry to act on this ‘echo-chamber problem’.
A day later someone else I know – a former journalist now working in the tech sector – expressed the same frustrations — on Facebook, naturally. It seems we have a problem.
At the time of writing Steinberg’s tweet has been retweeted almost 4,000 times. Clearly there is a desire for connection – and yet…
Why are they making the demand of social media companies — and not news organisations? Continue reading
You can see the future coming.
- Original sharing on Facebook has seen a “double-digit decline“; the company is paying media companies and celebrities for live video to compensate for it, and has relaxed its rules about branded content.
- Twitter – which already has an active audience problem – buys the rights to Thursday night football. Continue reading
I recently hosted a podcast discussion at Birmingham City University for my MA Online Journalism students on ‘platform publishing‘: in other words, journalism on platforms other than traditional websites.
My guests discussed their experiences of publishing for email, SnapChat, Tumblr, WhatsApp, Facebook, Instagram and Twitter. They were: Continue reading
Nice work by The Guardian (above) in their online reporting on transfer rumours: readers of each report are presented with a vote on whether they think the rumour is likely to be true before they get to read the full article.
It’s a good example of putting interactivity – and distribution – front and centre when the headline has already done most of the editorial work. Continue reading