Here, then, are some reflections on the 10 pieces which did best in 2016 (there were 100 posts across the year), plus the older posts which keep on giving, and a comparison of some pieces which did far better on Medium than on OJB. Continue reading →
Every year Nic Newman asks a bunch of people for their reflections on the last 12 months and their anticipations for the year ahead. Here’s what I’ve said this year — as always, to be taken with significant doses of salt.
What surprised you most in 2016?
Perhaps the sheer number of significant developments (compare the posts for 2015 and 2014). It was the year when bots went mainstream very quickly, and platforms took further significant steps towards becoming regulated as publishers.
It was a year of renewed innovation in audio. 2016 saw the launch of a number of new audio apps, including Anchor, Pundit, Clyp and Bumpers.fm, as various companies attempted to be the ‘Facebook of audio’. The only problem: Facebook wants to be the Facebook of audio too: at the end of the year they introduced live audio. Continue reading →
David Neal (@walruswinks) is a producer and director who has been working in vertical video for years. In a special guest post he tells the story of the ongoing battle over the format, how video makers identified good practice, journalists overcame their dislike of vertical — and how in 2016 advertisers are now coming on board.
Since the dawn of the smartphone equipped with a video camera, and even before, people have been posting vertical video on the internet (see here for a retrospective look).
Initially the format was met with almost universal scorn: in 2012, Bento Box, creators of the Glove and Boots video blog, produced the opening salvo (shown below) in what has become a multimedia struggle over the future, or lack thereof, of vertical video, and from there the gunfight expanded.
OK, so YouTube may not support vertical video as a format on desktop (it does on the mobile app) but you can embed a vertical video hosted on YouTube so that it is presented as a vertical format on your own webpage.
This is particularly useful if you’ve created a video using the Snapchat app, or merely filmed on your phone without remembering to rotate it, and want to use it on a normal site. Continue reading →