A few days ago on this blog, Paul Bradshaw wrote what he called one of the most important posts he’s ever made. Here it is.
In it he describes how the era of the awkward, socially backward geek is nearly behind us. They’re not geeks, he says, they’re early adopters. And you’d better listen to them if you want to stay a step ahead of the game. Continue reading →
“Blogging is a volume game. The more you post, the more chances there are that someone else will link to one of your posts. (Technorati rank is based on the number of recent links to your blog). The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.”
For ‘Technorati’, you can also read ‘Google’, as it also ranks pages based on how many incoming links they have (among other things).
This really only confirms what own experience – and those of millions of others – suggests. But I would add a caveat.
While regular posting definitely increases blog traffic, a well considered, high quality post can be just as effective. Posts like the 21st Century Newsroom series generate a constant stream of visits to this blog, for instance. Another point is that frequent posting can result in good posts being buried beneath other ones when people check their RSS readers.
The best strategy, it seems, is a balance of frequency with quality.
“Student journalists worldwide can register for a free, one-year membership to an online writing portfolio Web site that they can use to show off their writing and demonstrate their web savvy to potential employers.”
As a new semester begins it seems a good time to finally post about how my second year journalism degree students approached the ‘interactive’ element of their portfolio way back in May (yes, everything they do is interactive, but bear with me).
For the first time I gave them an open brief in terms of what they did interactively (in previous years I asked them to produce Flash interactives). Having been taught how to create everything from audio slideshows and image maps to multimedia interactives, Google Maps and Yahoo! Pipes mashups, I was curious to see what they would pick. Would they all plump for the same option? Continue reading →