The second part of Technorati’s State of the Blogosphere report is out, with more obvious headlines: the more you post, the better your blog does. Here’s the detail from TechCrunch:
“Blogging is a volume game. The more you post, the more chances there are that someone else will link to one of your posts. (Technorati rank is based on the number of recent links to your blog). The majority of the Top 100 blogs tracked by Technorati post five or more times per day, and a full 43 percent post more than 10 times per day. Meanwhile, 64 percent of the 5,000 blogs ranked lower than 600 post two to four times a day, which is still a serious commitment.”
For ‘Technorati’, you can also read ‘Google’, as it also ranks pages based on how many incoming links they have (among other things).
This really only confirms what own experience – and those of millions of others – suggests. But I would add a caveat.
While regular posting definitely increases blog traffic, a well considered, high quality post can be just as effective. Posts like the 21st Century Newsroom series generate a constant stream of visits to this blog, for instance. Another point is that frequent posting can result in good posts being buried beneath other ones when people check their RSS readers.
The best strategy, it seems, is a balance of frequency with quality.