Using Instagram’s new feature to tell Storm Doris story. Note the call to action to ‘swipe’: this can also be done in the caption to the first image or video.
This week Instagram announced a new feature that allows its users to share up to 10 pictures and videos within a single post. The feature resembles Stories in some ways, but with this key difference: posts are permanent. In a special guest post, Sam Gould explores how the feature can be used by journalists and news organisations.
You might be mistaken for thinking Instagram’s new “multiple photos and videos in one post” feature is just the same as Instagram’s Stories feature, which they introduced in August. But there is one difference which is key for journalists and publishers: these posts are permanent.
Although Instagram haven’t referred to the new updates as a slideshow or gallery, that is perhaps the simplest way to describe the new feature: users can swipe from left to right to move between pictures, and/or videos. Continue reading →
Elections bring out the best in online journalism. News organisations have plenty of time to plan, there’s a global audience up for grabs, and the material lends itself to interactive treatment (voter opinions; candidates’ stances on various issues; statistics and databases; constant updates; personalisation).
Last week I was at a magazine publishers talking about social media platforms, when it was put to me that the platform I was talking about was “mainly used by Valley types”, and why should journalists invest time in a platform when the majority of readers of more conservative titles don’t use it?
It’s a recurring question – so much so that I have decided to present my answer here. I’d welcome any additions. Continue reading →
“USA Today is plunging into a hot new Internet technology, offering its online users the ability to install “widgets” on their blogs and personal Web pages that contain news updates and other information from the newspaper.”
“Celebrity glossy wunderkind OK! magazine relaunched its Web site today with an Escalade’s worth of features—“web exclusive, continuously updated breaking news, celebrity updates, photo galleries, videos, reviews, blogs and numerous interactive features…”
“On Web sites such as Style.com, consumers can see looks from September’s shows an hour after they are premiered on the runway. Followers don’t have to have some high-ranking editor in New York to tell them what was hot or not. They can see and decide for…”
A former student of mine, Gareth Main, has launched his own magazine, and on the whole I’m pretty impressed with his business model and online approach. Bearded Magazine covers the independent music industry, is free and distributed through shops, and already has a website and (well designed) MySpace page. Users can subscribe to receive email updates, view online PDFs (with hyperlinks – although these could be better signposted), sign up to an RSS feed, talk on the forum, browse the photo gallery (by band, venue, category or photographer – nice touch), and listen to podcasts. The user can also order a physical copy of the mag through a Paypal link
“After a few hours of work on his laptop, [broadcast journalist Oliver] Williams had created an interactive map plotting audio files of BBC Radio Berkshire reports — along with pictures and YouTube videos being sent in by the public — to the locations around the county that they referred to. Over the following days, BBC Berkshire journalists were able to add additional reports to the map as the story continued, including new flood warnings as they came in to the newsroom.”