This week Instagram announced a new feature that allows its users to share up to 10 pictures and videos within a single post. The feature resembles Stories in some ways, but with this key difference: posts are permanent. In a special guest post, Sam Gould explores how the feature can be used by journalists and news organisations.
Using Instagram’s new feature to tell Storm Doris story. Note the call to action to ‘swipe’: this can also be done in the caption to the first image or video.
You might be mistaken for thinking Instagram’s new “multiple photos and videos in one post” feature is just the same as Instagram’s Stories feature, which they introduced in August. But there is one difference which is key for journalists and publishers: these posts are permanent.
Although Instagram haven’t referred to the new updates as a slideshow or gallery, that is perhaps the simplest way to describe the new feature: users can swipe from left to right to move between pictures, and/or videos. Continue reading →
I recently heard about a TV news website that’s only accessible to subscribers to the TV channel. They are resisting moving to an open access model because they believe people stick with the TV channel because of that news: opening up the site, they argue, would give people less of a reason to stay with the service. Continue reading →