Because he sends me an email every December, Nic Newmanhas a tag all of his own on this blog. So as this year’s email lands in my inbox here’s my annual reply around what I’ve noticed in the last 12 months — along with some inevitably doomed predictions of what might happen in the next year…

Surprising in 2017: horizontal storytelling and Facebook disappointments

The rapid spread of horizontal storytelling (‘tap to advance’) struck me particularly this year. 2017 saw it become the default for new launches, from Facebook’s new ‘Messenger Day‘ feature and Medium’s Series, to Instagram‘s Carousel feature and WhatsApp‘s Status feature, while the BBC news app’s videos of the day feature used the same approach too. Continue reading →