If you follow me on Twitter you’ll know every so often I highlight a story which uses company accounts. This latest one has celebrity and fashion, and involves a charity that’s raising money through star-studded events — what more can you ask for?
Eariler this week I came across a fantastic example of using company accounts in journalism: Guardian media editor Jim Waterson‘s article on how the family that founded the sex-worker social media platform OnlyFans “extracted tens of millions of pounds from its parent company in the last year”.
The article uses so many different techniques that I put together a Twitter thread reverse-engineering the story, paragraph by paragraph. The thread can be followed below, and has also been pulled together into a single page by Threadreader here.
Last week I shared some of the tips from a class for students on my MA in Multiplatform and Mobile Journalism and MA in Data Journalism on how to find stories in company accounts. It’s a challenging subject to teach — but for the last couple of years I’ve used an approach that seems to work especially well: a story treasure hunt.
Here’s how it works. Continue reading
This week I’m teaching students on my MA in Multiplatform and Mobile Journalism and MA in Data Journalism how to find stories in company accounts — so I thought it would be a good time to share just some of the ways that you can use these public documents for story leads and ideas.
Here, then, are just 9 ways to find stories in company accounts — and most of them don’t involve any numbers at all. Continue reading