If you follow me on Twitter you’ll know every so often I highlight a story which uses company accounts. This latest one has celebrity and fashion, and involves a charity that’s raising money through star-studded events — what more can you ask for?
Eariler this week I came across a fantastic example of using company accounts in journalism: Guardian media editor Jim Waterson‘s article on how the family that founded the sex-worker social media platform OnlyFans “extracted tens of millions of pounds from its parent company in the last year”.
The article uses so many different techniques that I put together a Twitter thread reverse-engineering the story, paragraph by paragraph. The thread can be followed below, and has also been pulled together into a single page by Threadreader here.