Tag Archives: thread

Here’s a story about a celebrity fashion charity which provides some useful tips and tricks for journalists using company accounts

If you follow me on Twitter you’ll know every so often I highlight a story which uses company accounts. This latest one has celebrity and fashion, and involves a charity that’s raising money through star-studded events — what more can you ask for?

It’s a great excuse to find out about a range of techniques for finding stories and background in company accounts. Follow the thread from the tweet embedded below, or read it on Threadreader here.

Here’s how one journalist used all sorts of company account techniques to tell a story about a social media platform for sex workers

Eariler this week I came across a fantastic example of using company accounts in journalism: Guardian media editor Jim Waterson‘s article on how the family that founded the sex-worker social media platform OnlyFans “extracted tens of millions of pounds from its parent company in the last year”.

The article uses so many different techniques that I put together a Twitter thread reverse-engineering the story, paragraph by paragraph. The thread can be followed below, and has also been pulled together into a single page by Threadreader here.