Here’s how one journalist used all sorts of company account techniques to tell a story about a social media platform for sex workers

Eariler this week I came across a fantastic example of using company accounts in journalism: Guardian media editor Jim Waterson‘s article on how the family that founded the sex-worker social media platform OnlyFans “extracted tens of millions of pounds from its parent company in the last year”.

The article uses so many different techniques that I put together a Twitter thread reverse-engineering the story, paragraph by paragraph. The thread can be followed below, and has also been pulled together into a single page by Threadreader here.

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