Twitter’s analytics service is a useful tool for journalists to understand which tweets are having the biggest impact. The dashboard at analytics.twitter.com provides a general overview under tabs like ‘tweets’ and ‘audiences’, and you can download raw data for any period then sort it in a spreadsheet to see which tweets performed best against a range of metrics.
However, if you want to perform any deeper analysis, such as finding out which days are best for tweeting or which times perform best — you’ll need to get stuck in. Here’s how to do it. Continue reading →
When a journalist gets their first job, or switches role to a new area or specialism, they need to quickly work out where to find useful leads. This often involves the use of feeds, email alerts, and social networks. In this post I’m going to explain a range of search techniques for finding useful sources across a range of platforms. Continue reading →
As the UK worked through the aftermath of the vote to leave the European Union, Tom Steinberg found himself frustrated. “I am actively searching through Facebook for people celebrating the Brexit leave victory,” he wrote. But to no avail. He called on his friends in the technology industry to act on this ‘echo-chamber problem’.
An appeal to everyone I know who works at Twitter, Facebook, Google etc, and for the people who influence them pic.twitter.com/TRBTbZHrxG
I recently hosted a podcast discussion at Birmingham City University for my MA Online Journalism students on ‘platform publishing‘: in other words, journalism on platforms other than traditional websites.
My guests discussed their experiences of publishing for email, SnapChat, Tumblr, WhatsApp, Facebook, Instagram and Twitter. They were: Continue reading →
Nice work by The Guardian (above) in their online reporting on transfer rumours: readers of each report are presented with a vote on whether they think the rumour is likely to be true before they get to read the full article.
It’s a good example of putting interactivity – and distribution – front and centre when the headline has already done most of the editorial work. Continue reading →
In a previous post, we saw that some regional newspapers do a lot better than others in terms of their Twitter click-through rate. Johnston Press titles, The Northampton Chronicle and Echo, The Scotsman and The Lancashire Evening Post tended to perform the best out of the 10 newspapers that we looked at in this regard.
The Online Journalism Blog talked to Mark Woodward, head of websites at Johnston Press, about the findings and about how Johnston Press sees Twitter as a whole.
Image: Johnston Press
How Johnston Press adapted to Twitter
The need to adapt to the evolving digital landscape is very important for regional newspapers as they attempt to reduce the well documented decline in readership.
A large part of this adaptation is concerned with the growth of social media and the ways that this can be used to drive traffic to a news site.
Out of all the papers analysed in the original post, the Johnston Press titles seemed to be doing this best.