Civic engagement? Most readers spent more than 30 minutes on the liveblog
On Monday I was involved in a fascinating experiment in civic engagement: 10 hyperlocal blogs all agreed to embed a liveblog of a hustings which would give inhabitants of the largest local authority in Europe an insight into the next council leader.
The liveblog itself was to be maintained by student contributors to the Birmingham Eastside news site. The decision to offer it out to hyperlocal sites across the city seemed obvious – so why aren’t publishers doing this regularly? Continue reading →
In a previous post, we saw that some regional newspapers do a lot better than others in terms of their Twitter click-through rate. Johnston Press titles, The Northampton Chronicle and Echo, The Scotsman and The Lancashire Evening Post tended to perform the best out of the 10 newspapers that we looked at in this regard.
The Online Journalism Blog talked to Mark Woodward, head of websites at Johnston Press, about the findings and about how Johnston Press sees Twitter as a whole.
Image: Johnston Press
How Johnston Press adapted to Twitter
The need to adapt to the evolving digital landscape is very important for regional newspapers as they attempt to reduce the well documented decline in readership.
A large part of this adaptation is concerned with the growth of social media and the ways that this can be used to drive traffic to a news site.
Out of all the papers analysed in the original post, the Johnston Press titles seemed to be doing this best.
Regional newspapers on Twitter – percentage of followers retweeting – click for interactive version
Newspaper Twitter accounts with the highest click-through rates tend to follow more people, customise tweets for Twitter and engage in more conversation, according to an analysis by Patrick Scott in the first of a series of three posts.
The number of followers a Twitter account has is often assumed to be representative of the influence they command. But is it what we should be measuring? Continue reading →
Newspapers take a lot of flak when they or mis-attribute or fail to acknowledge the work of bloggers and members of the public in reporting a story, so it was refreshing to see my two local newspapers quickly respond to amend online reports following a number of corrective comments. But more interesting was to see how they reaped the benefits of that responsiveness. Continue reading →
The site has only been public for a couple of weeks, and we have refrained from any launch or publicity, preferring to let it grow organically in these early stages.
But the early results have been extremely encouraging.
Although the parking ticket story is the first to appear in traditional media, it is not the first investigation to be completed on the site. One investigation was completed during the testing stage; another shortly after. Both had resolutions that might not have made traditional media, but were important to the users and, for me, resulted in the sort of engagement you want from media (more on that below). Continue reading →
How journalists can use web bookmarking services to manage, find and publish documents.
Every newspaper has a library, and most journalists have kept some sort of cuttings file for reference. But what if you could search that cuttings file like you search Google? What if you could find similar articles and documents? What if you could let your readers see your raw material?
That’s what online bookmarking – or ‘social bookmarking‘ – tools allow you to do. And they have enormous potential for journalists.
There are a number of social bookmarking services. Del.icio.us is best known and most widely used and supported. For this reason this article will focus mostly on Del.icio.us. Continue reading →