Tag Archives: evening standard

Newspapers on Twitter: who has the most click-throughs – and why?

Regional newspapers on Twitter - percentage of followers retweeting

Regional newspapers on Twitter – percentage of followers retweeting – click for interactive version

Newspaper Twitter accounts with the highest click-through rates tend to follow more people, customise tweets for Twitter and engage in more conversation, according to an analysis by Patrick Scott in the first of a series of three posts.

The number of followers a Twitter account has is often assumed to be representative of the influence they command. But is it what we should be measuring? Continue reading

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5 predictions for journalism in 25 years

The following is cross-posted from XCity Magazine, the student magazine for City University, where I teach online journalism. They asked me to look ahead 25 years. I barely think you can look five years ahead at the moment, but I agreed anyway. This is, of course, not meant to be taken seriously…

If you’d asked someone in 1986 to predict what journalism would be like now, you would have ended up with Michael J Fox playing a techno-draped future hack. In a flying car. And lots of fluorescent pink.

We have a tendency to cast the future as an exaggerated present. We give too much power to technology, and not enough to people. Any prediction I can come up with for 25 years’ time will, of course, say more about 2011 than 2036.

But there’s nothing like a challenge… Continue reading