In the first post of this series we saw that regional newspapers that tend to do well on Twitter follow a larger proportion of people relative to the number of people following them.
Conversely, in the second post of the series we saw that this ratio of followers to followed is less significant for magazines. The successful magazine accounts tended to be more personable than personal and gave their followers a clear engagement pathway to go down.
In this post we will see that, like the regional newspapers, famous individuals with a higher CTR tend to have a better followers to followed ratio, although there are a couple of notable exceptions to this. Continue reading →
Magazines on Twitter – percentage of followers retweeting – click for interactive version
Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.
Regional newspapers on Twitter – percentage of followers retweeting – click for interactive version
Newspaper Twitter accounts with the highest click-through rates tend to follow more people, customise tweets for Twitter and engage in more conversation, according to an analysis by Patrick Scott in the first of a series of three posts.
The number of followers a Twitter account has is often assumed to be representative of the influence they command. But is it what we should be measuring? Continue reading →