Tag Archives: conde nast

Magazines on Twitter: who has the most click throughs – and why?

Magazines on Twitter - percentage of followers retweeting

Magazines on Twitter – percentage of followers retweeting – click for interactive version

Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.

When analysing the engagement on the Twitter accounts of regional newspapers we saw that one of the key factors was how conversational the newspaper was with its followers. But does this still apply when dealing with national publications? Continue reading

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Here comes the iTunes of news? News Corp, Time Inc et al plan ‘store’

The WSJ reports on News Corp. joining “a consortium of magazine companies that are working on creating a digital store and common technology and advertising standards to sell their titles on electronic readers, mobile devices and other digital devices.

“The new venture is likely to be announced next week, according to people familiar with its plans, though it will be longer before the project is up and running. It will be owned jointly by the five participating companies, which in addition to News Corp. are Time Warner Inc.’s Time Inc., Conde Nast Publications Inc., Hearst Corp. and Meredith Corp.”

I’ve written before on why such an ‘iTunes model’ isn’t as easy a route as it may appear, but it is a step up from the basic paywall model. If they can make it convenient enough or include features worth paying for – rather than focusing blindly on the value of their ‘content’ – then there may be something in it.

UPDATE: PaidContent has more detail on the project.