Magazines on Twitter – percentage of followers retweeting – click for interactive version
Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.
The WSJ reports on News Corp. joining “a consortium of magazine companies that are working on creating a digital store and common technology and advertising standards to sell their titles on electronic readers, mobile devices and other digital devices.
“The new venture is likely to be announced next week, according to people familiar with its plans, though it will be longer before the project is up and running. It will be owned jointly by the five participating companies, which in addition to News Corp. are Time Warner Inc.’s Time Inc., Conde Nast Publications Inc., Hearst Corp. and Meredith Corp.”