In the third and final post of this series Patrick Scott had a look at the click-through rate (CTR) of some famous individual Twitter users and found that those who do best tend to be political.

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In the first post of this series we saw that regional newspapers that tend to do well on Twitter follow a larger proportion of people relative to the number of people following them.

Conversely, in the second post of the series we saw that this ratio of followers to followed is less significant for magazines. The successful magazine accounts tended to be more personable than personal and gave their followers a clear engagement pathway to go down.

In this post we will see that, like the regional newspapers, famous individuals with a higher CTR tend to have a better followers to followed ratio, although there are a couple of notable exceptions to this. Continue reading →