Tag Archives: zoo

Magazines on Twitter: who has the most click throughs – and why?

Magazines on Twitter - percentage of followers retweeting

Magazines on Twitter – percentage of followers retweeting – click for interactive version

Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.

When analysing the engagement on the Twitter accounts of regional newspapers we saw that one of the key factors was how conversational the newspaper was with its followers. But does this still apply when dealing with national publications? Continue reading

Advertisements

Hyperlocal Voices: Darryl Chamberlain, 853 Blog

853 blog

Having worked for the BBC News Entertainment website for a decade, Darryl Chamberlain took voluntary redundancy and set up the widely successful 853 Blog. As part of the Hyperlocal Voices series he shares some of the secrets of his success.

1) Who where the people behind the blog, and what where their backgrounds?

853’s all mine. My background’s actually in showbiz news. I worked for the BBC News website’s entertainment desk for a decade in a variety of roles – mainly sub-editing and being the daily editor, but also reporting and feature writing.

I took voluntary redundancy and a career break in 2009 – standing in a council election in May 2010, and doing odd bits of freelance work. While standing in an election will probably leave me hopelessly biased in many eyes, it helped introduce me to local issues which simply weren’t being touched, and potential contacts of all political hues. After my glorious defeat, I realised I could do a bit more for my local area by sticking to what I was good at – finding things out and writing about them. Continue reading