Tag Archives: bauer

Magazines on Twitter: who has the most click throughs – and why?

Magazines on Twitter - percentage of followers retweeting

Magazines on Twitter – percentage of followers retweeting – click for interactive version

Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.

When analysing the engagement on the Twitter accounts of regional newspapers we saw that one of the key factors was how conversational the newspaper was with its followers. But does this still apply when dealing with national publications? Continue reading

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Magazines and digital: a report from the PTC Academies and Industry Forum

Suzanne Kavanagh reports on key insights and highlights from the Periodicals Training Council (PTC) Academies and Industry Forum, at Bauer Media’s central London office.

Editorial is at the heart of management at Bauer, said the company’s CEO, Paul Keenan, who explained how they work across media and events for brands and are embracing digital.

Keenan provided several insights into the industry and Bauer’s business – helpful information for anyone applying to get into the industry: Continue reading