Suzanne Kavanagh reports on key insights and highlights from the Periodicals Training Council (PTC) Academies and Industry Forum, at Bauer Media’s central London office.
Editorial is at the heart of management at Bauer, said the company’s CEO, Paul Keenan, who explained how they work across media and events for brands and are embracing digital.
Keenan provided several insights into the industry and Bauer’s business – helpful information for anyone applying to get into the industry: Continue reading →
Here’s the strange tale of Blair and More! magazine. Blair is a fashion blogger who picked up a copy of More! magazine, didn’t like what she saw, and tweeted it.
More! then retweeted Blair’s critical opinions to their 11,000-plus followers – along with a couple of tweets that Blair had directed at a friend. Continue reading →