Magazines on Twitter – percentage of followers retweeting – click for interactive version
Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.
Regional newspapers on Twitter – percentage of followers retweeting – click for interactive version
Newspaper Twitter accounts with the highest click-through rates tend to follow more people, customise tweets for Twitter and engage in more conversation, according to an analysis by Patrick Scott in the first of a series of three posts.
The number of followers a Twitter account has is often assumed to be representative of the influence they command. But is it what we should be measuring? Continue reading →
In a cross-post for OJB originally published on The Conversation, Neil Thurman argues that his recent research that suggests current news industry metrics underplay the importance of print reading time.
Figures published recently suggest that more than 90% of newspaper reading still happens in print. This might come as a surprise given the gloomy assessments often made of the state of print media in the UK but, it turns out, we’re just not measuring success properly. Continue reading →
A tremendous onslaught of facts on the digital divide from Helen Milner – followed by some very useful analysis of the reasons why people don’t use the web. For my money, this is required reading for anyone interested in the wider issues around online journalism and engagement.