During the 2015 UK general election the Trinity Mirror Data Unit created a special interactive tool which allowed readers to find out more about their own constituency. The Find My Seat tool was used across all their titles including the national Mirror newspaper as well as the Liverpool Echo, Birmingham Mail, Manchester Evening News, Newcastle Chronicle and north Wales’s Daily Post. The tool has recently been relaunched for the 2017 election. Patrick Scott (now at the Telegraph) was part of the team behind it — in an interview by Antia Geada, he explains how they did it. Continue reading →
Regional newspapers on Twitter – percentage of followers retweeting – click for interactive version
Newspaper Twitter accounts with the highest click-through rates tend to follow more people, customise tweets for Twitter and engage in more conversation, according to an analysis by Patrick Scott in the first of a series of three posts.
The number of followers a Twitter account has is often assumed to be representative of the influence they command. But is it what we should be measuring? Continue reading →