Tag Archives: newsquest

Newsquest charging students for a byline? They could at least sell it properly

spaceman

What value do you put on space?

Newsquest are charging students £120 for a byline. The NUJ is appalled. Universities are angry. Journalists are outraged.

And no one is surprised.

What is perhaps most telling about the move is what it says about Newsquest’s commercial nous.  Continue reading

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Newspapers on Twitter: who has the most click-throughs – and why?

Regional newspapers on Twitter - percentage of followers retweeting

Regional newspapers on Twitter – percentage of followers retweeting – click for interactive version

Newspaper Twitter accounts with the highest click-through rates tend to follow more people, customise tweets for Twitter and engage in more conversation, according to an analysis by Patrick Scott in the first of a series of three posts.

The number of followers a Twitter account has is often assumed to be representative of the influence they command. But is it what we should be measuring? Continue reading

It’s not just journalism that has to add more value now – advertising does too

Newspaper ad revenue has gone into a precipitous free fall - image from AEIdeas

image from AEIdeas

There’s a growing awareness in journalism that simply reprocessing content from elsewhere – whether press releases or newswires – isn’t going to be viable in a world where publishers are no longer gatekeepers. ‘Do what you do best and link to the rest‘.

Now advertising seems, finally, to be waking up to the same reality. Continue reading

Lancashire Telegraph and Lancashire Evening Post – more interactive than The Independent?

Blogging recently on Newsquest’s relaunch of its websites, I feel I was a bit harsh on the Lancashire TelegraphContinue reading

Newsquest relaunch local newspaper websites… is that it?

Newsquest has begun the roll out of a relaunch of its websites with the Lancashire Telegraph, Bradford Telegraph & Argus and York’s The Press.

Hold The Front Page describe it as a “modernised and revamped look”. Really? As Keri Davies put it: “ugh, what a mess”. Alex Lockwood: “looks like shoveldesign – can barely see the ‘Lancashire’ on the logo; national news more imp. than local comment?” John Thompson:Too much noise and everything in three columns. Lead stories should run across two colums Text too small in places.” Continue reading