The Birmingham Mail is to invite its readers and followers to sign up today to a week-long experiment with the ‘crowdspeaking’ platform Thunderclap.
Thunderclap, launched in 2012, allows users to sign up to send coordinated social media messages around a particular issue or campaign.
Staff at the paper have already started ‘seeding’ the campaign by emailing their own networks. An email from publishing director Marc Reeves explains:
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