Tag Archives: hello!

Magazines on Twitter: who has the most click throughs – and why?

Magazines on Twitter - percentage of followers retweeting

Magazines on Twitter – percentage of followers retweeting – click for interactive version

Magazine Twitter accounts with the highest click-through rates tend to be aimed more directly at the reader and to give the reader a clearly defined reason to engage, according to an analysis by Patrick Scott in the second of a series of three posts.

When analysing the engagement on the Twitter accounts of regional newspapers we saw that one of the key factors was how conversational the newspaper was with its followers. But does this still apply when dealing with national publications? Continue reading

Hellomagazine.com launches reader blog – interview with David Witcomb

Barely four months after launching its own blog, Hellomagazine.com* is inviting readers to “become official hellomagazine.com online bloggers“. I spoke to Online Marketing Manager David Witcomb about the detail behind it:

Why the decision to move into reader blogs so soon after launching the first hellomagazine.com blog? Continue reading