Search engine optimisation (SEO) is the skill of making it easier for people to find your article when they’re looking for the story, or issue, online. In this video I explain some key techniques in optimising your writing for findability, some of the jargon involved in SEO, and three ‘levels’ that you need to consider in optimising content.
In the first post of this series we saw that regional newspapers that tend to do well on Twitter follow a larger proportion of people relative to the number of people following them.
Conversely, in the second post of the series we saw that this ratio of followers to followed is less significant for magazines. The successful magazine accounts tended to be more personable than personal and gave their followers a clear engagement pathway to go down.
In this post we will see that, like the regional newspapers, famous individuals with a higher CTR tend to have a better followers to followed ratio, although there are a couple of notable exceptions to this. Continue reading →