Tag Archives: time inc

17 takeaways on mobile publishing from Monetising Media 2015

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mobile desktop timeHow do you reach an audience which is consuming more content on mobile than desktop – and at different schedules to the traditional print model? At Monetising Media last week industry leaders shared their concerns and strategies for succeeding on mobile without losing quality and content. Maria Crosas Batista sums up some of the key takeaways:

Product rather than platform: Lee Wilkinson, Hearst Magazines International

Lee Wilkinson bets on product rather than platform:

“If your audience is the core of a product strategy you are more likely to engage and reach them when your content is out there.”

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Curation vs aggregation, and why news organisations can’t be ‘the next LinkedIn’

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“We are not a magazine company,” he exclaims, unprompted. “We are a media company with a portfolio.” “We want to build the next LinkedIn, the next Gilt [a US commerce site], the next Facebook,”

M Scott Havens, senior vice president of digital, Time Inc

What does it mean to be a platform? Time Inc’s M Scott Havens is the latest to express a desire to move into the platform industry, telling The Guardian:

“We want to build the next LinkedIn, the next Gilt [a US commerce site], the next Facebook,”

Platforms came up at the BBC ‘Revival of Local Journalism‘ event last week too. Why weren’t regional newspaper publishers doing more to become ‘platforms’ for their local communities? Continue reading →

Here comes the iTunes of news? News Corp, Time Inc et al plan ‘store’

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The WSJ reports on News Corp. joining “a consortium of magazine companies that are working on creating a digital store and common technology and advertising standards to sell their titles on electronic readers, mobile devices and other digital devices.

“The new venture is likely to be announced next week, according to people familiar with its plans, though it will be longer before the project is up and running. It will be owned jointly by the five participating companies, which in addition to News Corp. are Time Warner Inc.’s Time Inc., Conde Nast Publications Inc., Hearst Corp. and Meredith Corp.”

I’ve written before on why such an ‘iTunes model’ isn’t as easy a route as it may appear, but it is a step up from the basic paywall model. If they can make it convenient enough or include features worth paying for – rather than focusing blindly on the value of their ‘content’ – then there may be something in it.

UPDATE: PaidContent has more detail on the project.

[Posted with iBlogger from my iPod touch]