How do you reach an audience which is consuming more content on mobile than desktop – and at different schedules to the traditional print model? At Monetising Media last week industry leaders shared their concerns and strategies for succeeding on mobile without losing quality and content. Maria Crosas Batista sums up some of the key takeaways:
Product rather than platform: Lee Wilkinson, Hearst Magazines International
The WSJ reports on News Corp. joining “a consortium of magazine companies that are working on creating a digital store and common technology and advertising standards to sell their titles on electronic readers, mobile devices and other digital devices.
“The new venture is likely to be announced next week, according to people familiar with its plans, though it will be longer before the project is up and running. It will be owned jointly by the five participating companies, which in addition to News Corp. are Time Warner Inc.’s Time Inc., Conde Nast Publications Inc., Hearst Corp. and Meredith Corp.”