How do you reach an audience which is consuming more content on mobile than desktop – and at different schedules to the traditional print model? At Monetising Media last week industry leaders shared their concerns and strategies for succeeding on mobile without losing quality and content. Maria Crosas Batista sums up some of the key takeaways:
Product rather than platform: Lee Wilkinson, Hearst Magazines International
Lee Wilkinson bets on product rather than platform:
“If your audience is the core of a product strategy you are more likely to engage and reach them when your content is out there.”
Online Journalism Blog 