How do you reach an audience which is consuming more content on mobile than desktop – and at different schedules to the traditional print model? At Monetising Media last week industry leaders shared their concerns and strategies for succeeding on mobile without losing quality and content. Maria Crosas Batista sums up some of the key takeaways:
Product rather than platform: Lee Wilkinson, Hearst Magazines International
“Bild has joined up with discount supermarket chain Lidl to sell a basic digital camera to a legion of citizen journalists, who the tabloid hopes will contribute images to its coverage.
“”We can’t cover everything,” said Michael Paustian, a Bild managing editor. “We think it is an advance for journalism.”
“The pocket-sized camera has 2GB of memory, can shoot still pictures and video, and costs €69.99 (£60). It comes with software and a USB port that allows “reader-reporters” to upload content directly to editors who will be assigned to review it for publication.”