Tag Archives: Michael Rawlins

A simple hyperlocal experiment which shows how publishers can engage with different audiences

liveblog engagement

Civic engagement? Most readers spent more than 30 minutes on the liveblog

On Monday I was involved in a fascinating experiment in civic engagement: 10 hyperlocal blogs all agreed to embed a liveblog of a hustings which would give inhabitants of the largest local authority in Europe an insight into the next council leader.

The liveblog itself was to be maintained by student contributors to the Birmingham Eastside news site. The decision to offer it out to hyperlocal sites across the city seemed obvious – so why aren’t publishers doing this regularly? Continue reading

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