Tag Archives: scotsman

The regional press on Twitter: interview with Johnston Press’s Mark Woodward

In a previous post, we saw that some regional newspapers do a lot better than others in terms of their Twitter click-through rate. Johnston Press titles, The Northampton Chronicle and Echo, The Scotsman and The Lancashire Evening Post tended to perform the best out of the 10 newspapers that we looked at in this regard.

The Online Journalism Blog talked to Mark Woodward, head of websites at Johnston Press, about the findings and about how Johnston Press sees Twitter as a whole.

Johnston Press Logo

Image: Johnston Press

How Johnston Press adapted to Twitter

The need to adapt to the evolving digital landscape is very important for regional newspapers as they attempt to reduce the well documented decline in readership.

A large part of this adaptation is concerned with the growth of social media and the ways that this can be used to drive traffic to a news site.

Out of all the papers analysed in the original post, the Johnston Press titles seemed to be doing this best.

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A new Scottish datablog (and a treemap in Liverpool)

The Scotsman has a newish data blog, set up (I’m rather proud to say) by one of my former PA/Telegraph trainees: Jennifer O’Mahony. This is particularly important as so much data covered in the ‘national’ press tends to be English-only due to devolution.

The Department of Education, for example, only publishes English education data. If you want Scottish education data you need to go to the Scottish Government website or Education ScotlandOfsted inspects schools in England; for Scottish schools reports you need to visit HM Inspectorate of Education. (Meanwhile, the National Statistics site, publishes data from England, Scotland, Wales and Northern Ireland).

So if there’s any Scottish data – or that of Wales or Northern Ireland – that you want me to help with, let me or Jennifer know. By way of illustrating the process, here’s a post over on Help Me Investigate: Education on how I helped Jennifer collect data on free school meals in Scotland.

A treemap in Liverpool

On the same note of non-national data journalism, here’s a particularly nice bit of data visualisation at the Liverpool Post. It’s not often you see treemaps on a local newspaper website – this one was designed by Ilan Sheady based on data gathered by City Editor David Bartlett after a day’s data journalism training.

Infographic showing the huge scale of the £5.5bn Liverpool Waters scheme