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Daily Mail users think it’s less unbiased than Twitter/Facebook

Daily Mail impartiality compared against BBC, Twitter, Facebook and others

Is the Daily Mail less impartial than social media? That’s the takeaway from one of the charts  (shown above) in Ofcom’s latest Communications Market Report.

The report asked website and app users to rate 7 news websites against 5 criteria. The Daily Mail comes out with the lowest proportion of respondents rating it highly for ‘impartiality and unbiased‘, ‘Offers range of opinions‘, and ‘Importance‘.

This is particularly surprising given that two of the other websites are social networks. 28% rated Facebook and Twitter highly on impartiality, compared to 26% for the Daily Mail. Continue reading

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