Today I will be chairing the ‘Data Strategy’ track of talks at the Monetising Media conference: individuals in every part of the industry talking about how metrics now inform not just content strategy but revenue, advertising, and customer relations.

As I introduce the day I will be thinking about two pieces of data in particular: research by the Tow Center’s Caitlin Petre into the use of Chartbeat; and Checking, Sharing, Clicking and Linking, a piece of research into consumption. Continue reading →