Journalism courses often expect students to spend a large part of their final year or semester producing an independent project. Here, for those about to embark on such a project online, or putting together a proposal for one, I list some common pitfalls to watch out for… Continue reading
Yesterday an 18-year-old journalism student told me he’d deleted his entire Twitter history using TweetDelete. The same day I noticed that another had changed his Twitter username to remove a reference to Newcastle United.
I was not an innocent bystander – I have to admit: I’d sort of advised them to do this…
Full circle in five years
Some history: I’ve been training journalists and student journalists to use Twitter for almost five years now, and have seen an enormous shift in that time.
In those early classes – between 2008 and 2010 – the difficulty was getting people to write more informally: almost no one had a Twitter account, so they approached it as a professional tool, with professionalism very much in mind.
By the third year, however, things were starting to change. By then around half would typically have pre-existing Twitter accounts, and many were using them in a personal capacity. The problem was not using Twitter in the first place, but how to combine the professional with the personal. “Should I have a different account for personal use?” Yes, I used to say.
Now I don’t.
There’s no such thing as a personal Twitter account
I no longer suggest having separate professional and personal accounts because, aside from the difficulty of running two accounts, frankly there is no such thing as a truly personal, even private, account if you are a journalist.
Some manage the balance: Joanna Geary, who maintains @guardianJoanna and @joannaGeary, springs to mind. But Joanna is able to do that because her ‘personal’ account is barely distinguishable from her ‘work’ account: she acts professionally; she talks about things that interest many of the same people who follow her ‘professionally’.
Joanna, in other words, is the exception.
In the movement from one audience (close friends) to another (strangers who may be judging our credibility as reporters) the harsh truth is that we will be judged unfairly against a standard we never anticipated.
And so I ended up showing TweetDelete to a class of 18-year-olds.
Welcome to the world of permanence. Please keep an eye on your past. For the sake of convenience, you may want to delete it (at least TweetDelete will give you an archived copy).
Note: Ross Hawkes has a fascinating exercise on the same subject: he will find tweets by members of the class and present them back to the class with the name removed. What would they think? “But it’s out of context!” Exactly.
In the first of three extracts from the 3rd edition of Magazine Editing, published by Routledge, I talk about some basic considerations in drawing up social media policies. If you are aware of any particularly good or bad examples of social media policies in the magazine industry, I’d love to know.
Social media policies
A policy need not be particularly restrictive – the key is that everyone is clear what is acceptable (and in some cases, what is encouraged, or ‘best practice’), as well as what to do in particular situations (such as when they receive abusive or offensive messages).
There are plenty of examples to look at online, including a database of social media policies at socialmediagovernance.com/policies.php – key issues for you as a publication are making all journalists aware of legal risks such as defamation, contempt and copyright (which they might normally otherwise think sub-editors are covering) and professionalism (for example, posting inappropriate images on an account they used for professional purposes).
Also worth considering carefully are the areas of objectivity and impartiality. US publications are a lot more anxious about their journalists being perceived to be anything but completely neutral in all affairs, leading to some policies that would appear draconian to the more opinionated Brits.
Neutrality, however, is different to objectivity (which is rather more complicated but comes down to a process based on facts rather than simply creating an appearance of balance through presenting conflicting beliefs), and well informed opinion is a key feature in most magazines.
You want to allow your writers to play to their strengths and find their natural ‘voice’ on social media platforms (institutional voices do not work well here), while also guarding against ill-considered comments that might be used against the publication.
What other issues should a social media policy cover? And why should a magazine have one?