Tag Archives: sharing

16 reasons why this research will change how you look at news consumption

Most research on news consumption annoys me. Most research on news consumption – like Pew’s State of the News Mediarelies on surveys of people self-reporting how they consume news. But surveys can only answer the questions that they ask. And as any journalist with a decent bullshit detector should know: the problem is people misremember, people forget, and people lie.

The most interesting news consumption research uses ethnography: this involves watching people and measuring what they actually do – not what they say they do. To this end AP’s 2008 report A New Model for News is still one of the most insightful pieces of research into news consumption you’ll ever read – because it picks out details like the role that email and desktop widgets play, or the reasons why people check the news in the first place (they’re bored at work, for example).

Now six years on two Dutch researchers have published a paper summarising various pieces of ethnographic and interview-based consumption research (£) over the last decade – providing some genuine insights into just how varied news ‘consumption’ actually is.

Irene Costera Meijer and Tim Groot Kormelink‘s focus is not on what medium people use, or when they use it, but rather on how engaged people are with the news.

To do this they have identified 16 different news consumption practices which they give the following very specific names:

  1. Reading
  2. Watching
  3. Viewing
  4. Listening
  5. Checking
  6. Snacking
  7. Scanning
  8. Monitoring
  9. Searching
  10. Clicking
  11. Linking
  12. Sharing
  13. Liking
  14. Recommending
  15. Commenting
  16. Voting

Below is my attempt to summarise those activities, why they’re important for journalists and publishers, and the key issues they raise for the way that we publish. Continue reading

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4 things you need to know about Google this week

1. Google encrypted search

In a move which could have enormous implications for online publishers, Google announced that it is experimenting with encrypted search.

In plainer language, this means that – if someone is using the service – you won’t know what they have been searching for when they arrive at your website. This is great for privacy, but clearly scuppers any plans publishers might have to sell advertising based on what people are searching for when they arrive at the site – or, indeed, plans to adapt editorial based on what users are most interested in. Continue reading