Tag Archives: lsi

4 things you need to know about Google this week

1. Google encrypted search

In a move which could have enormous implications for online publishers, Google announced that it is experimenting with encrypted search.

In plainer language, this means that – if someone is using the service – you won’t know what they have been searching for when they arrive at your website. This is great for privacy, but clearly scuppers any plans publishers might have to sell advertising based on what people are searching for when they arrive at the site – or, indeed, plans to adapt editorial based on what users are most interested in. Continue reading

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