Tag Archives: #ge2015

Are you a hyperlocal covering #GE2015?

Are you a hyperlocal covering this year’s general and local elections? If so, then Online Journalism Blog would love to hear from you!

In particular, we’d love to hear what you’re doing and how it is going, as well as if you’ve encountered any problems/challenges. Do leave comments below or contact us via Twitter.

We’ll then feature links to your coverage in a future post, as part of our wider efforts to showcase the great work being done by this sector, as well as where local publishers might need more help in terms of access to candidates, accreditation etc.

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Tips on choosing the right Twitter hashtag: a tale of 5 hashtags

brumvote related tags

What do you do when you’ve been using a hashtag for some time and another one comes along with the potential to be more popular? Do you jump on board – or do you stick with the hashtag you’ve built up? How do you measure the best hashtag to use for your work?

That’s the question that a team of my undergraduate journalism students at Birmingham City University faced last month. And here’s how they addressed it. 

First, some background: in February this year the students launched their election coverage under the hashtag #brumvote.

The hashtag worked well – it took in everything from BuzzFeed-style listicles to hustings liveblogs and data-driven analysis of local MPs’ expenses and voting patterns.

Then last month a similar hashtag appeared: the BBC launched their own youth-targeting election project, with the hashtag #brumvotes.

At this point the students faced 3 choices:

  1. Keep using the #brumvote hashtag
  2. Adopt the new #brumvotes hashtag
  3. Use both

Changing hashtag would involve changing dozens of posts from previous coverage, but would the clout of the BBC mean missing out on a potentially more successful hashtag? Continue reading