Being able to tell stories visually is a key skill for multiplatform journalists. This video, made for students on the MA journalism courses at Birmingham City University, explains a range of visual techniques that factual storytellers are using, from image composition to gifs and memes, as well as some tools that can help you make your own visuals.
When I saw Danish broadcaster TV2 Østjylland’s innovative meme-driven Instagram strategy to reach younger audiences, I immediately wanted to know more. So I spoke to Head of News Louise Petterson and Art Director Kristine Helms to find out how the organisation took on the challenge of a new language on a new platform — and what they have learned along the way.
With TV audiences ageing and public service broadcasters struggling to retain mass appeal, many news organisations have looked to new platforms to reach younger audiences. At TV2 Østjylland, Instagram was part of the mix — but they were acutely conscious that the organisation could no longer rely on traditional approaches to storytelling that journalists were used to.
“We couldn’t take a TV narrative and just put that onto Instagram or Facebook,” explains Louise Petterson. “We had to define a new narrative, a new way of communicating with a younger audience. Continue reading
#Patricia started shyly trending in Mexico on Wednesday, October 21st, when it was simply one more tropical storm in the 2015 Pacific hurricane season.
In the days that followed, however, the storm evolved into a terrifying category 5 hurricane that hit Mexico late on Friday, October 23, generating all kinds of interest, as the following graph from Google Trends shows:
These are some of the highlights of what happened on social media during the hurricane days: Continue reading