#Patricia started shyly trending in Mexico on Wednesday, October 21st, when it was simply one more tropical storm in the 2015 Pacific hurricane season.

By the end of the day it was 49^th on the list of Twitter trending topics among Mexican users – who like many people around the world were busy celebrating #BackToTheFutureDay.

In the days that followed, however, the storm evolved into a terrifying category 5 hurricane that hit Mexico late on Friday, October 23, generating all kinds of interest, as the following graph from Google Trends shows:

These are some of the highlights of what happened on social media during the hurricane days: Continue reading →