Someone, somewhere, ought to be doing some research on the increasing use of the colon in news article headlines online. That simple character has already become the go-to option when it comes to fixing your headline for search engine optimisation (SEO).
One of the ‘rules’ of SEO is to make sure you get key words in your headline. A second rule is to try to get those words at the front of your headline.
The colon allows you to do both.
Here are just a few examples: Continue reading