Tag Archives: colon

SEO in headlines: how the colon became king

Mediterranean migrant deaths EU has moral duty to act

Someone, somewhere, ought to be doing some research on the increasing use of the colon in news article headlines online. That simple character has already become the go-to option when it comes to fixing your headline for search engine optimisation (SEO).

One of the ‘rules’ of SEO is to make sure you get key words in your headline. A second rule is to try to get those words at the front of your headline.

The colon allows you to do both.

Here are just a few examples: Continue reading