Tag Archives: headlines

SEO in headlines: how the colon became king

Mediterranean migrant deaths EU has moral duty to act

Someone, somewhere, ought to be doing some research on the increasing use of the colon in news article headlines online. That simple character has already become the go-to option when it comes to fixing your headline for search engine optimisation (SEO).

One of the ‘rules’ of SEO is to make sure you get key words in your headline. A second rule is to try to get those words at the front of your headline.

The colon allows you to do both.

Here are just a few examples: Continue reading

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Is This The Beginning Of The End For The UK Headline?

Until recently a journalism trainer in the UK could safely berate a trainee for Writing Headlines Where Every Word Began With A Capital.

It is a style of headline writing common in US publications, but non-existent in the UK, where newspapers have traditionally fit into one of two camps: the SHOUTY SHOUTY REDTOPS and the broadsheets who Only make the first letter uppercase unless there’s a proper noun.

(The mid-markets, as might be expected, took the best of both worlds, reserving shouting for the front pages and lower case for the inside pages).

So a journalism trainee who Wrote Like This had likely never paid much attention to newspapers, or only when they appeared in Hollywood films.

Or perhaps they just read Guido Fawkes, who, for whatever reason appears to have followed the Hollywood style of headline writing:

Guido Fawkes headlines

Guido Fawkes’s headlines adhere to the US style

 

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8 common mistakes when writing for the web – and what to do about them {now 9}

Image of post it notes by Anselm23 on Flickr

Image of post it notes by Anselm23 on Flickr

Here is a checklist covering 8 mistakes made repeatedly by first-time web writers, which I’ve put together for one of my classes. The idea is simple: if you answer ‘No’ to any of these, carry on to the accompanying guidance that follows underneath.

Checklist: are you doing the following? Continue reading

8 common mistakes when writing for the web – and what to do about them

Image of post it notes by Anselm23 on Flickr

Image by Anselm23 on Flickr

Here is a checklist covering 8 mistakes made repeatedly by first-time web writers, which I’ve put together for one of my classes. The idea is simple: if you answer ‘No’ to any of these, carry on to the accompanying guidance that follows underneath. Continue reading