Until recently a journalism trainer in the UK could safely berate a trainee for Writing Headlines Where Every Word Began With A Capital.
It is a style of headline writing common in US publications, but non-existent in the UK, where newspapers have traditionally fit into one of two camps: the SHOUTY SHOUTY REDTOPS and the broadsheets who Only make the first letter uppercase unless there’s a proper noun.
(The mid-markets, as might be expected, took the best of both worlds, reserving shouting for the front pages and lower case for the inside pages).
So a journalism trainee who Wrote Like This had likely never paid much attention to newspapers, or only when they appeared in Hollywood films.
Or perhaps they just read Guido Fawkes, who, for whatever reason appears to have followed the Hollywood style of headline writing: