Journalism tool: Clammr, the Vine for audio

Clammr screenshot

Image: screenshot from Clammr

By Alex Iacovangelo

You probably already have your favourite audio recorder and editor but Clammr offers something new: a way to highlight the best bits of your podcast to help it stand out on social media.

Clammr allows you to select up to 24 seconds of a podcast or interview and post that clip on social media with a direct link to the original to attract listeners.

It is to audio what Twitter is to words, Instagram to images and Vine to video.

But it is also similar to tools like TwitShot, OneShot, Canva and Chisel, which help create visual cues to quickly promote content on Twitter.

Clammr plays to the fact that brief content on Twitter works, and strong quotes easily attract retweets.

.@vdignan ‘s final piece of advice to starting a start-up. Simple yet deep:
More info:

— Alessandro I (@_Alex_Iaco_) January 13, 2016

How can I use it?

Journalists can use the tool to:

  • Highlight a powerful quote that stood out and would tempt readers to click through
  • Use it as a quick summary of what the podcast or interview will contain
  • Or use it as a teaser for both pre and post publication

Why should I use it?

One simple reason is that it is visually pleasing.

As users scroll down their Twitter stream, Clammr automatically plays, allowing the audio to visually stand out like a GIF.

And with bloggers and journalists often having to post an article multiple times on Twitter, Clammr provides a way to highlight new quotes to listen to.

How Clammr works

You can choose to upload an mp3 file directly (a good choice for making teasers if a podcast or interview has not yet been published) or paste the MP3 URL (including those from hosting services like SoundCloud and Audioboom).

Next you select the 24 seconds or less you want to pull; publish it; then share via Twitter.

The link to the entire original piece (if you used the URL option) is automatically included. The video below shows the whole process.

Alex Iacovangelo writes at

5 thoughts on “Journalism tool: Clammr, the Vine for audio

  1. Pingback: Journalism tool: Clammr, the Vine for audio | Online Journalism Blog | do not drop the ball

  2. Pingback: Clammr, uno strumento per postare file audio sui social media | magzine

  3. Parviz Parvizi

    This is a terrific summary, Alex. A couple of things you might find interesting:
    1. Everything on Clammr can be embedded on outside web sites as widgets. So, journalists can embed playlists of clammrs in their stories
    2. For folks who really want to dig in and understand all features, we have a User Guide at (widget creation instructions are there)

  4. Pingback: Journalistic Blogger | Alessandro Iacovangelo

  5. Pingback: How to: convert audio into Twitter video using Voice Record Pro 7 | Online Journalism Blog

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