Searches for ‘content marketing’ according to Google Trends. Since February the term has been at the peak of its popularity [Tweet this image]
In a guest post for OJB, Nick Chowdrey looks at why increasing numbers of SEO agencies are hiring journalists.
As online marketing and search engine optimisation (SEO) practices have evolved, journalists have become increasingly sought-after by the agencies that compete to improve their clients’ rankings.
“For a long time there was a very poor practice in online marketing,” says Joe Sharp, Head of SEO at Hearst Magazines. “Generic advertorials were duplicated across multiple sites with strategic links engineered to increase SEO value. Continue reading →
On Monday I spoke about the future of journalism education at the EJC’s 20th anniversary event. It strikes me that while most of the discussion around journalism education centres on changes in the ‘news industry’, there are other significant forces which are too often overlooked.
In a series of posts this week I want to try to map out three areas where journalism education is facing changes and how they’re being tackled – or, in most cases, not.