— Christina D Kenny (@dfordalrymple) February 27, 2014
For some time now basic SEO advice on puns has been simple: don’t do it*.
But the Huffington Post story below (brought to my attention by Christina Kenny) shows how hashtags can make puns SEO-friendly as well – as long as they’ve been adopted by a larger audience, not just coined by the headline writer.
That headline actually has 7 keywords in total – it’s extremely heavily SEO’d for people searching for “sewage pipe burst” and “Kennington” or “South London”.
But it also recognises that many people will be searching for more on this story having seen the #poonami hashtag on Twitter. Continue reading